In order to resonate with your customers, your fashion brand must contain something that attracts the audience. Now when it comes to the global market, how can you attract customers as well as generate a great amount of revenue? The answer is via marketing translation. This article explains what a marketing translation is and how your fashion brand can take advantage of this approach to enter and stay at the top of the global market.
What is Marketing Translation?
It is the conversion of marketing materials of your business such as product descriptions or brochures from one language to another. It makes it easy for the global audience to know and learn about your brand. This type of translation is user-centered. It focuses on the marketing strategies that grab the attention of the target audience. It is better to hire professional marketing translation services that help in the accurate translation of your marketing products.
Marketing translation involves the translation of:
- Product descriptions
- Advertisements
- Social media ads and captions
- Slogan and billboards
- Product packaging
- Brochures and press releases
It not only involves word-to-word translation but also adopts transcreation and localization strategies to make the marketing content comprehensible for the target audience. It also involves the translation of other marketing content such as blogs and articles. This is necessary for the general understanding of the target audience.
The Expansion of the Fashion Industry
The fashion industry is one of the biggest industries either size-wise or revenue generation-wise. Fashion brands tailor their marketing strategies to suit each diverse market. Recently, there has been a rise in fashion brands. This rise has increased the number of products as well as enhanced their qualities.
Fashion is basically a language that transcends language and culture. This industry is based on constant evolution. These evolutions include styles and trends. The use of technology also plays a major role in the expansion of the fashion industry. For example, online shopping has allowed brands to facilitate shopping hence making their products available to global consumers.
Another reason behind the expansion of the fashion industry is due to the businesses becoming online. Online business helps your fashion brand to compete with the businesses overseas and enter new consumer markets.
Role of Marketing Translation in the Fashion Industry
The fashion industry uses marketing translation to expand its business circle in the global market. It helps in building an identity for your brand and gaining a position in the diverse market. Financial translation services will help you translate financial documents such as audit reports and cash flow statements to completely globalize your fashion business.
Wider Audience
Marketing translation gives your brand an upper hand by making it easy for the audience to understand your business. In the long run, this step becomes very fruitful when the number of your customers keeps on increasing.Potential customers see your brand as a user-friendly one which in turn helps you to provide a wholesome experience. Potential customers see your brand prioritizing their language. It increases the influx of potential buyers for your brand.
Cultural Acceptance
Marketing translation goes beyond translation to communicate freely with the target audience. For example, adapting the design to align them with the cultural preferences. As mentioned earlier, marketing translation also utilizes localization and transcreation strategies to widen your business circle.
In order to understand the cultural context of your consumer market, brands require the help of a professional translation company. With the help of professional translators, your fashion brand gets accurate marketing translations.
Market Supremacy
Accurate marketing translation allows the audience to know about the vision of your brand. This vision distinguishes your brand from the others in the consumer market. Your brand connects more with customers and it expands your market share. You will be completely aware of your business rivals and marketing translation is the most wonderful approach that makes your brand different in the global market. It provides you with a competitive edge that somehow forces potential customers to notice your products.
Marketing translation accurately translates product descriptions as well as brochures and advertisements. So when there is no language barrier your customers are more than curious about your products.
Industry-Specific Terminology
Professional translators use industry-specific terminologies to ensure precision in the translations. These translators are native speakers which is why they make use of jargon that is prevailing in the fashion industry. Translators deeply understand the meaning of special terms used in the industry and commit to their accurate translations. The use of industry-specific terminology helps to build customer’s trust in the brand. As time goes on, this accuracy makes your brand a legitimate one.
Takeaways
The art of marketing translation is to show your brand as a consumer-centric one. It gives your brand an inclusive image where customer needs are immensely important. Professional translators use industry-specific jargon to ensure quality translations. It provides your brand with supremacy over other rival brands. Over the course of time, it widens the sphere of your target audience and increases revenue.
