But why are backlinks such a big deal? To understand this, we need to take a closer look at how search engines work. When you type a query into Google, the search engine’s algorithm crawls through billions of web pages to find the most relevant results for your search. One of the primary ways Google determines relevance is by analyzing the content on a website and the keywords and phrases used on that website. However, this is not the only factor that Google considers.
Google also looks at how other websites are linking to your website. If a high-authority website links to your website, it sends a signal to Google that your website is also authoritative and trustworthy. Essentially, backlinks are a vote of confidence from other websites that your website is worth visiting and worth linking to.
In addition to improving your website’s authority and trustworthiness, backlinks can also help improve your website’s visibility on search engine results pages. When you have high-quality backlinks pointing towards your website, it’s more likely that people will click on those links and visit your website. This can help increase your website’s traffic, which in turn can help improve your website’s ranking on SERPs.
