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Times and trends are evolving, and with that arises the urgency for brands to keep up and renovate.
If you don’t adapt to modern practices, your brand loses relevance and becomes outdated.
The key to evolving is subtly adding new elements to branding, campaigns, and online platforms.
Reading this might make you wonder what could help your brand effortlessly take on a modern look.
The answer to that is animations!
A pixelated form of art full of movement, animations are an art style that imitates human motion.
Although stationary images when seen individually, animation makes pictures create a false illusion of movement.
As part of your brand, animations will help your organization develop unique visuals, which will increase engagement and help stand out in the market.
However, animations are simply elaborate videos, which means they can be used for multiple platforms and purposes.
Therefore, before hiring any video animation services USA, your brand should have a clear direction of the project’s intention and usage.
To help you make that decision, here are a few ideas on how you can use animations:
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Animated Logos
Think of any brand and one of the first things you’ll recall is their logo.
Logos are pictorial representations of any organization, giving the audience a symbol to remember the brand.
Logos plays on the idea of pictures and symbols resonating quicker with people as compared to words or written information.
Logos are all around, on products, their labels, and billboards; while these examples may lead to one believing that logos are supposed to be stationary, that isn’t true.
Think of the Pixar logo at the start of movies, or the Netflix logo before shows; do you notice a similarity? Both logos have animations with sound effects.
Beginning any media with a catchy and mesmerizing animation excites the audience for what lies ahead.
The reason most companies hire video animation services in usa for logos is that they know that if the first thing audiences view about the company is an engaging brand identity, they are likely to look into the brand further.
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Advertisements
Good marketing is key to convincing audiences to purchase your products.
Advertisements are an opportunity for brands to communicate why their product is better than competitors.
Through their structure, advertisements provide product details to audiences and then provide a call to action, which encourages purchasing.
Although the structure makes advertisements appear easy, there lies a daunting responsibility of entertaining thousands and millions with these campaigns.
Adding animations has proven effective because it introduces new ideas and visuals to an overused ad structure.
Thus, the predictable advertisement becomes unpredictable and exciting.
Through attention-grabbing visuals, you can redirect the audience’s eyes to what matters: the products, events, and promotions.
Most importantly, animations are enjoyed by all age groups; one animated advertisement ends up addressing a larger audience than an ordinary one.
Animations are an effective tool for simplifying concepts and data.
If the functionality or features of your product are complicated, using animations in infomercials provides viewers with an easy-to-understand guide.
The better people understand your product and its use, the likelier they are to consider purchasing.
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Social Media Content
An inescapable marketing requirement nowadays is social media presence.
Since everyone globally enjoys networking platforms, your brand needs to be present in these apps if it wants people to connect with their service.
Today, a brand without social media would seem outdated, which is a perception that growing companies want to avoid.
Due to its massive user percentage, social media apps require consistency and quality in posts to highlight accounts.
The requirement deems it necessary for brands to invest in engaging content and posts.
When every swipe on such platforms brings new content, using animations makes people stop when they see your posts.
The animation captures attention with bright visuals and unique concepts, halting mindless scrolling.
Most video animation services in usa specialize in creating social media posts, producing consistent animated content for scheduled posts.
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Website Animations
The primary function of brand websites is to provide a purchase process and service catalog to its audience.
However, these functions do not justify making your website resemble a dictionary, crowded with words.
When there is plenty of information to post on a website, brands must ensure the site interface is neat and structured; elements and gaps should provide a visual break from paragraphs of data.
Most brands incorporate this information break by adding relevant animations.
The animation’s element either reinforces the point of the content or relates to the brand’s services.
When a site visitor tires of the content, they don’t lose their attention as animations are present to direct the person’s concentration to another component of the website.
Most importantly, animations create a breathable space in the interface through beautiful visuals that add to the website’s aesthetic value instead of leaving empty spaces that feel incomplete.
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Pitch Decks/ Presentations
Customers aren’t the only group responsible for running a business through their support: there are business partners, stakeholders, and investors.
As the market continues expanding, you want to ensure your company grounds its roots as a promising brand, which makes you the go-to option for other businesses and stakeholders.
Using animations in pitch presentations gives them exclusivity and an edge over other brands; stakeholders notice the detail and effort that goes into operations and crafting projects.
Animations enhance pitches by visualizing project possibilities.
Such pitches increase the chances of stakeholders and business partners understanding the potential of your projects/ ideas.
To Conclude
As the mentioned pointers highlight, using animations in a business isn’t limited to marketing; it covers various fields such as brand identity, website development, and sales.
Animations hook audiences longer to your brand, and its visuals invite viewers to become familiar with your products.
Therefore, instead of sticking an overused look, invest in video animation services in usa today and make your brand look effortlessly exceptional.
