Tag: #promotional

Like everything else, taking a strategic view of book marketing campaigns and their planning will boost effectiveness. Being strategic means defining your goals, identifying your target audience, and programming accordingly. By being thorough in your approach, you can increase your book’s chances for success in an ultra-competitive marketplace. It’s wise to begin thinking about marketing…

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Self-published authors promoting their books have significant opportunities to use social media if it is done strategically. Today’s most successful book marketing campaigns rely on a mix of techniques to bring success. As a result, ensuring that social media posts are well coordinated with other activities can pay off. The goal is to reach your…

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