The Powdered Beverages Market is rapidly expanding as customers seek quick and flexible beverage options. Powdered beverages have been a popular choice among health-conscious individuals and busy lives due to an increase in demand for on-the-go solutions and customised flavours. The market’s expansion is being driven by innovative product launches that cater to a wide range of tastes and inclinations.
The demand for heat-treated powdered beverage products with flavours like chocolate, fruit, coffee, and others has increased significantly in recent years. Because of convenience culture or the rise of breakfast options that can be consumed on-the-go, ready-to-mix and ready-to-eat foods are becoming more and more popular. This has increased demand for powdered soft drinks and other powdered beverages.
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Powdered beverages are seen to be a good substitute for ready-to-drink items. The expanding spectrum of application in many types of end goods, such as soft drinks, sports & nutritional drinks, fruit juices, and coffee, reflects the strong development in demand for powdered beverages. Consumers still favour single-serve powdered beverages over multi-serve versions because the former is more convenient.
Market Gains Remain Uphold by Extended Shelf-life of Powdered Beverages
The powdered beverages market is predominantly fueled by increasing awareness about the product and its associated health benefits. Surging demand for powdered beverages can be attributed to their convenience factor and relatively low cost, which are the ideal solution for consumers with hectic schedule and busy lifestyle. Moreover, powdered beverages do not have a specific temperature requirement to maintain quality or shelf life, thereby making them suitable choice for the camping, travelling, and similar occasions.
Single serve format of powdered beverages enables the consumption in the limited amount, which can be a competitive driver for the market over the liquid beverage market. Key players operating in the powdered beverages are introducing new and novel products with the high protein content, targeting health and wellness enthusiast. As the trend of health wellness has brought numerous products in the marketplace, such as fusion beverages, plant-based beverages, and organic drinks, manufacturers are targeted towards fortifying powdered beverages with nutritious ingredients.
Moreover, a growing number of consumers are seeking for organic and natural products, consisting of plant-based ingredients. Powdered beverage manufacturers are tapping into the current need of the market, coming with the innovative solutions. For instance, incorporation of pea protein in powdered beverages is gaining traction, as it is marketed to offer various health benefits.
As aversion of consumers towards synthetic or chemical ingredients has been evident, manufacturers are using natural food preservatives to extend shelf life of powdered beverage. Such factors are expected to create a positive outlook of the powdered beverages market.
Powdered Beverages Market: Regional Analysis
North America and European continue to maintain leading position in the powdered beverages market. Strong presence of key market players and greater awareness and availability of the product in these regions are responsible for the high consumption of powdered beverages. Moreover, established distribution network in these regions contributes to maximum market share. However, high growth opportunities are expected in Asia, Latin America, and MEA, due to increase in consumer purchasing power and growing product awareness among the consumers.
Powdered Beverages Market: Key Participants
Some of the important participants in the powdered beverages market are:
Nestlé S.A.
•Chr. Hansen A/S
•TreeHouse Foods, Inc.
•Kraft Foods
•Simatek A/S
•Cargill Inc.
•Nellson LLC
•CP Kelco
The research report presents a comprehensive assessment of the powdered beverages market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as type, nature, application, and sales channel.
Powdered Beverages Market Segmentation
Key Companies Profiled
- TreeHouse Foods Inc.
- Nestle S.A.
- Kraft Foods
- Cargill Inc.
- Simatek A/S/
- Chr. Hansen A/S
- Nellson LLC
- CP Kelco
Key Segments Profiled in the Powdered Beverages Industry Survey
Type:
- Single Serve
- Multi-Serve
Nature:
- Organic
- Conventional
Application:
- Sports Drinks
- Soft Drinks
- Fruit Juices
- Coffee
- Others (Dairy, etc.)
Sales Channel:
- Hypermarket/Supermarket
- Convenience Stores
- Online Retailers
- Specialty Stores
- Mass Grocery Stores
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East & Africa
