IMARC Group, a leading market research company, has recently releases report titled “Immunity Boosting Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global immunity boosting products market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How big is the immunity-boosting products market?
The global immunity-boosting products market size reached US$ 25.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.4 Billion by 2028, exhibiting a growth rate (CAGR) of 8% during 2023-2028.
What are immunity-boosting products?
Immunity-boosting products include food items that carry immune-regulating properties and provide specific and non-specific immune responses. The immune system comprises various cells that carry out crucial immunity-boosting functions throughout the body. A healthy diet remains the optimal approach to maintain a strong immune system. Nutritional supplements provide a convenient and practical method to ensure that all dietary requirements are fulfilled. Immunity-boosting products are mainly derived from natural ingredients such as superfoods, probiotics & prebiotics. Their intake can help in strengthening immunity while curbing nutritional deficiencies in individuals. These products consist of probiotics, prebiotics, dietary supplements, and other food and beverage products such as nuts, seeds, fruits, vegetables, and dairy-based foods. They are a rich source of fiber, minerals, enzymes, vitamins, amino acids, and micro and macronutrients. They play a crucial role in immunity care and preventive healthcare, as their regular consumption aids the human body in effectively combating various infections and viruses. At present, immunity-boosting products are gaining immense traction across the globe as they aid in reversing the signs of aging.
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What are the growth prospects and trends in the immunity-boosting products industry?
The global immunity-boosting products market is primarily driven by the escalating awareness about health and wellness among individuals. Moreover, there has been a rise in the prevalence of busy lifestyles among the working population, leading to irregular meal timings, a growing inclination towards smoking and alcohol consumption, and a lack of physical activities, weakening the immune system. In line with this, the surging demand for immunity-enhancing products as a preventive measure to boost the body’s metabolism rate and prevent chronic lifestyle diseases is positively influencing the market growth. Along with this, the expanding geriatric population and the increasing prevalence of chronic illnesses among older adults are other major growth-inducing factors. Besides this, the continuously growing number of patients afflicted with coronavirus disease (COVID-19) has prompted most of the uninfected population to consume immunity-boosting foods to protect their bodies from the virus and other diseases. Additionally, various organizations are implementing initiatives to raise awareness about the importance of maintaining high immunity during the pandemic, thereby contributing to market growth. Furthermore, the introduction of organic and non-genetically modified organisms (GMO) health supplements offered in the form of flavor-enhanced gummies, soft gels, and pills has accelerated the product adoption rate. Apart from this, the shifting preferences of diabetic patients toward immunity supplements to improve their immune systems has catalyzed the market growth. Other factors, including significant investments in research and development (R&D) activities, easy product availability through online and offline retail channels, and increasing preventive health expenditures of the masses, are also anticipated to drive the market further.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Type:
- Supplements
- Beverages
- Food
- Nuts and Seeds
- Fruits and Vegetables
- Dairy-based Products
- Probiotics and Prebiotics
- Others
- Others
Breakup by Distribution Channel:
- Convenience Stores
- Medical Stores
- Supermarkets and Hypermarkets
- Online Stores
- Others
Breakup by Region:
- North America (U.S. Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- Associated British Foods Plc
- Danone S.A.
- Diamond Foods (Snyder’s-Lance Inc.)
- Dole Food Company
- Fonterra group Cooperative Limited
- Hines Nut Company
- Nestle S.A.
- Olam International
- Pinnacle Foods (Conagra Brands Inc.).
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