Nowadays, not having an online presence is like having a library with no books. This is true for every organization, whether an NGO, company or school.
It has become essential for schools to have an online presence to keep providing high-quality education. Online presence will help schools expand their reach and build trust and credibility in the educational sector.
There are a lot of benefits to having online footprints for schools, and we will talk about the most important of them in this article. The article will also give some practical strategies to build a solid digital footprint.
So, let’s explore the significant benefits of having a solid online presence for your school.
Key Benefits of a Strong Online Presence for Schools
1. Better Communication –
In today’s modern and digital world, having an online presence, whether website or social media, is essential to run a successful school. It is important because it helps schools, students and parents to communicate with each other.
If you build a website for your school, you can include all the information students and their parents seek. This information may consist of the admission date and process, curriculum and exams. This way, you would save time and effort for both you and your students.
You can use the website for announcements and share class schedules and assignment updates. Apart from this, you can also set up chat rooms and discussion forums for students to help them better understand academic concepts. This is one of the key benefits of technology in education.
2. Smooth Admission Process
Every school faces enormous challenges every year during the admission process because it takes a lot of time, effort, and money. During the admission process, every student and their parents ask the same questions repeatedly, and you need to answer all of them while keeping aside all your other important tasks.
This problem can be solved by setting up a simple website or creating accounts on major social media channels such as Instagram, Meta and YouTube. You can also give information about the admission process here.
Apart from just providing the information about the admission, you can completely digitize or automate it from registration to fee payment.
3. Established A Strong Brand Image of School
Your school can showcase its various achievements, awards, and social services through its online presence, such as social media handles. You can also publish research papers on the website, which will help your school to build a strong reputation.
This will automatically help your school get more admissions, providing a high-quality education experience.
Building your school’s online reputation is essential because, nowadays, students and parents try to get information through the Internet before gaining admission. If your school does not have any kind of website or social media channels, then you will miss getting more admissions.
Your website and social media posts will give you in-depth information about the school, which will help students choose the school that suits their career goals.
4. Provide Digital Resources.
As you know, modern education is no longer limited to physical books only. Students want to expand their knowledge beyond textbooks to get extra information. If your school has its own website, you can build a digital library, giving your students an extra edge in their knowledge.
If students get what they want in the school’s digital library, it will save a lot of time and effort that they put into research. You will automatically improve the personal and academic performance of students. This is one of the best strategies to improve academic performance of students.
Apart from that, you can also upload online quizzes on the website or gamify the education. This will increase the engagement rate of students and make learning much more interactive.
In the end, it can also increase students’ digital literacy.
5. Helps in Hiring
Running a school is not an easy task. It takes a lot of effort and manpower consistently. Your school’s online presence will help in increasing manpower through online hiring.
You give all the information about vacancies and the hiring process on the school’s official website and social media channels. This will eliminate the need to search for suitable candidates for the post. Candidates will automatically come to your school for the interview.
This is how a simple website and a few social media channels can boost a school’s operation efficiency and academic performance. Doing all this does not require much money, effort, or time.
Everything can be done in a few hours with minimal financial resources. After building websites and social media accounts, your school must develop online strategies to grow online. Here are some of the best methods to increase your school’s online presence.
Managing a school with hundreds and thousands of students, several classrooms, various teachers, and non-teaching staff can become tedious, especially when the school is growing.
Best School management software helps ease managerial tasks, including faculty management, student management, fees management, classroom management, payroll management, parent and school relationship management, and leave management.
4 Strategies for Schools to Grow Online
Website Optimization
A school website often makes the first impression on prospective students and parents in general. So, it should be beautiful looking, easy to work through, mobile-friendly, and constantly updated with the most recent content that is well-optimized for SEO rankings in search results.
Social Media Presence
Apart from websites, schools also cannot live without sites such as Facebook, Instagram, and YouTube. Regular updates or pictures of school events can enable a fantastic online community. Communication with parents and students also becomes easy with any robust social media presence.
Email Marketing
Email newsletters are one of the best ways for schools to stay in contact with parents, alumni, and students. Schools can send monthly updates about what’s going on at the school and how their students are doing, share student achievements, and tell about the events that are soon to come. At the same time, they stay directly connected with the community.
Search Engine Visibility
Therefore, schools can only compete if students find them at the top of search engine results. Thus, prospective students can find schools by first making sure that they appear in top search results and reap a more significant population through optimized keywords such as “top schools near me” or “best private schools in Pune.”
Enhancing Digital Learning with SENSES Smart Whiteboards
Building an online presence is only half the requirements; schools need the tools to make a learning experience digital. One such tool is the SENSES Smart Whiteboard.
Interactive whiteboards produce dynamic multimedia lessons that maintain attention throughout. The SENSES Intelligent Interactive Panel or Smart-Whiteboard enhances classroom learning from video integration to real-time collaboration.
In addition, screen sharing and cloud storage features make it easier to share lessons, homework, and class notes online. This helps improve in-person and remote learning experiences.
Some other features of SENSES include –
- In-built AI
- Endless Canvas
- 4K Display
- Shape & Text Recognition
- Multi-Finger Gesture Control
- 3D Model Insertion
- 50,000 Hours Life Cycle
And many more……!
Investments in intelligent technology, such as SENSES, will make schools better places for classroom interaction and raise their digital reputation, making them more attractive to parents and mostly tech-savvy students.
