In the global malt beverage market, the malt beverage market is anticipated to grow at a CAGR of 10.1% over the projection period. Future market trends for malt beverages point to a value of US$6.43 billion in 2022 and a projected US$16.83 billion by 2032.
The malt beverages market is witnessing significant growth due to rising consumer preferences for healthier and diverse beverage options. With increasing awareness about the benefits of malt-based drinks, including natural ingredients and unique flavors, manufacturers are launching innovative products to cater to evolving tastes. This trend is expected to fuel continued expansion in the industry.
Malt beverage is a fermented drink in which the principal component is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled and processed into dry powder. The dry powder is also known as malt which is supplemented with vitamins, minerals, fiber and protein for adding nutritional value.
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Malt is typically used as a healthy alternative sweetener because it is just half as sweet as regular sugar. around the past few years, malted beverages have become incredibly popular all around the world. Sales of non-alcoholic malt beverages have increased dramatically in recent years, primarily due to improved flavour selection and refined taste, as well as growing health concerns about sugar-filled beverages.
Malt beverages have gained broad consumer preferences over the years as the key stakeholders are offering the variety of products. The malt beverage products provide functional health benefits promote wellbeing and indulgence. Malt beverage market is projected to grow at a CAGR of more than 10% for next five years.
Malt beverage market is expected to show healthy CAGR in the next four to five years. Major drivers that promote the growth of the malt beverages market increase in health conscious consumers coupled with rising consumer preferences for organic malt in the beverages. The breweries are focusing on using organic malt in beer. Rising prices of malt beverages in coming years is a major restraining factor expected to slow down the current growth trends
Malt beverages market can be segmented by product type, by application, and by regions. By product type, malt beverages market is segmented as flavored, and unflavoured. The flavored products segment is further segmented into apple, peach, lemon, pomegranate, raspberry, strawberry and pineapple.
Furthermore, by application, the malt beverages market is segmented as alcoholic beverages and non-alcoholic beverages. Region further segments malt beverage market as, Latin America, North America, Europe, Middle East and Africa and Asia Pacific.
In regional segments, Asia-Pacific and North America possess major potential whereas, Europe and other developing markets such as Latin America and MEA possess growth opportunities for growing demand for malt beverages over the forecast period.
Malt beverages are gaining popularity in MEA region as people here refrain consuming alcohol beverages for religious reasons, but still, like the aromatic beer. Manufacturers are focusing on tapping the target consumers by supplying varied products of malt beverages.
Malt Beverages Global Market Trends and Market Drivers
Malt beverage market has been dominantly driven by the huge demand for flavored drinks, especially the growing consumer trend for flavored drinks consumption. The surge currently experienced by the flavored drink industry is the primary factor that is augmenting the demand for malt beverages globally.
Flavored drinks are demanded at large scale and are now considered the important part of human wellbeing globally, and are not harmful in comparison to alcoholic drinks. The extended use of malt in the beverage industry, wherein it is used for the variety of flavored products, is further increasing the demand for malt beverages.
Additionally, the use of organic malt in making flavored products is also expected to contribute to growth rate during the forecast period. Easy availability of flavored malted beverages in retail shops, supermarket/ hypermarket, and online stores is one of the key drivers of malt beverages market.
Malt Beverages Market Key Players
Key global market players manufacturing different type of quinoa products include Anheuser-Busch Malt Beverages, Asahi Breweries Malt Beverages, Bavaria Brewery Malt Beverages, Ceres Brewery Malt Beverages, Fayrouz, Coors Brewing Company Malt Beverages, Moussy, Guinness Nigeria Malt Beverages, Nestle SA, and Suntory International Corporation.
The report covers exhaustive analysis on
- Malt Beverages Market Segments
- Malt Beverages Market Dynamics
- Historical Actual Market Size, 2015 – 2016
- Malt Beverages Market Size & Forecast 2017 to 2027
- Supply & Demand Value Chain
- Malt Beverages Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
- Malt Beverages Market Drivers and Restraints
Regional analysis of Malt Beverages Market includes
- North America
- Latin America
- Europe
- Asia Pacific & Japan
- The Middle East and Africa
