As per the newly released report by Future Market Insights (FMI), the global women hygiene care product market is expected to be worth US$ 35,365.8 million in 2024 and US$ 84,548.9 million by 2034. The market is projected to rise at a 9.1% CAGR from 2024 to 2034.
The women hygiene care product market is anticipated to expand rapidly during the forecast period. This is due to the increasing awareness among female consumers and government initiatives to increase sales of feminine hygiene care products.
The women’s hygiene care products market has experienced significant growth due to the increasing number of working population, a shift toward natural and organic products, and the introduction of innovative product designs.
The market is expected to be driven by rising levels of consciousness, growing disposable wealth in developing nations, and initiatives by manufacturers and local governments. It is projected that new product improvements will boost growth even more.
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For women, these are a necessary commodity. Rising awareness among women and an increasing number of projects aimed at launching innovative, eco-friendly, and user-friendly solutions would drive demand for a variety of novel items in the estimated period.
Growing organization and government activities to break the taboo around menstruation and increase awareness are expected to influence the industry. Social media has also been essential in raising awareness of hygiene and other relevant issues.
Efforts to destigmatize conversations around women’s health and hygiene have also contributed to market expansion. The market is highly competitive, with several companies focusing on product innovation, sustainability, and accessibility to cater to the diverse needs of women globally.
Key Takeaways from the Women Hygiene Care Product Market Study-
- By product type, the feminine hygiene product segment is anticipated to register a significant CAGR of 0% in the forecast period.
- In terms of packaging, the tube segment is expected to witness a 7% CAGR during the forecast period from 2024 to 2034.
- On the basis of consumer orientation, the teenage category is anticipated to record a CAGR of 7% through 2034.
- By distribution channel, the online retailer segment is anticipated to register a significant CAGR of 2% in the forecast period.
- The women hygiene care product market is expected to surge at a CAGR of 1% by 2034.
“A growing number of the working population and increasing education have had a significant impact on the target market. Additionally, surging urbanization is contributing to the growth of the women’s hygiene care product market. As urban women are more likely to have access to modern retail channels, this is set to drive the market.” – says a lead analyst at Future Market Insights (FMI).
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Competitive Landscape
Key players present in the women hygiene care product market are Ontex Group, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, Kao Corporation, Henkel AG & Co. KGaA, and Edgewell Personal Care Co.
The women hygiene care product market has a fragmented competitive landscape with a large number of players competing on the basis of different product types, consumer orientation, packaging, and sales channels. The technological landscape in the women hygiene care product market is constantly evolving, and new technologies are emerging all the time. As technology continues to advance, there are high expectations to see even more innovative and effective women hygiene care products emerge in the future.
For instance,
- In 2022, the Kimberly-Clark Corporation introduced new Poise Ultra-Thin Pads. These pads are designed to provide fresh, clean, and dry protection against leaks. They feature a new Absorb-Loc core that helps to lock away wetness. They are also made with a soft, breathable fabric that helps to keep the skin dry and comfortable.
- In 2021, Thinx launched a new line of period underwear called Thinx For All. This line is designed to be more affordable and inclusive. It features a wider range of sizes and styles than previous Thinx products.
Get More Valuable Insights into Women Hygiene Care Product Market Study
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the women hygiene care product market, presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study divulges compelling insights on the women hygiene care product market by product type (feminine hygiene products, intimate washes and cleansers, intimate wipes, intimate moisturizers, hair removal products, intimate deodorants, lubricants, specialty products), consumer orientation (teenage, adult), packaging (bottles/ jars, pumps and dispensers, tubes, flexible packaging, other packaging types), sales channel (modern trade, convenience stores, departmental stores, specialty stores, mono-brand stores, online retailers, drug stores, other sales channel), and regions.
About the Consumer Products Division at Future Market Insights (FMI)
Expert analysis, actionable insights, and strategic recommendations – the consumer products team at Future Market Insights (FMI) helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the consumer products industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
Women Hygiene Care Product Market Outlook by Category
By Product Type:
- Feminine Hygiene Products
- Sanitary Pads
- Tampons
- Panty Liners
- Menstrual Cups
- Period Panty
- Intimate Washes and Cleansers
- pH-balanced Cleansers
- Antibacterial Cleansers
- Soothing and Calming Cleansers
- Moisturizing Cleansers
- Intimate Wipes
- Intimate Moisturizers
- Creams
- Gels
- Serums
- Balms
- Hair Removal Products
- Waxing Kits
- Hair Removal Creams
- Intimate Trimmers
- Depilatory Creams
- Intimate Deodorants
- Roll-on Deodorants
- Spray Deodorants
- Powder Deodorants
- Lubricants
- Specialty Products
By Consumer Orientation:
- Teenage
- Adult
By Packaging:
- Bottles/ Jars
- Pumps and Dispensers
- Tubes
- Flexible Packaging
- Other Packaging Types
By Sales Channel:
- Modern Trade
- Convenience Stores
- Departmental Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Drug Stores
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa
About Future Market Insights, Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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