Picture this: You’ve just launched your dream CBD business. Everything is set up, your products are ready, and you can’t wait to start helping people. But then you hit a wall – how do you get the word out there and make your business visible online?
You’ve heard of SEO, but it’s like a maze full of complicated terms and strategies. You find yourself standing at a crossroads, with the path of DIY SEO on one side, and the path of hiring a professional marijuana SEO agency on the other.
The pressure is on, but don’t worry, we’ve got your back. In this blog, we’re going to help you decide when it’s time to roll up your sleeves and do it yourself, and when it’s best to call in the pros to save the day. Let’s dive in
The DIY Approach to SEO
Okay, let’s roll up our sleeves and talk about the DIY route. Now, I know the words “search engine optimization” can sound like a mouthful, but let’s break it down.
Pros of DIY SEO
- Cost-effective:
Look, we get it. Starting a business isn’t cheap. Going the DIY route won’t break the bank, and you can use those extra dollars for other important stuff.
- Full control:
You get to call the shots! Every single thing, from the keywords to the content, will have your personal touch.
- Learning and growing:
It’s like learning how to ride a bike. You’ll wobble at first, but once you get the hang of it, you’ll be cruising down SEO lane like a pro.
Cons of DIY SEO
- Time-consuming:
Not going to lie, SEO is like a big, juicy onion. There are lots of layers to peel back, and it can take time.
- Steep learning curve:
There’s a bunch of jargon and technical stuff you’ll need to get your head around. It can feel like learning a new language.
- Oops, did I do that?:
Mistakes can happen, and in the SEO world, those oopsies can mean getting on Google’s bad side. And trust me, you don’t want that.
But hey, don’t let this scare you. You can nail the DIY SEO game with a little patience and a lot of Googling. And just think of the bragging rights when your website starts climbing up those rankings! You got this!
Hiring an SEO Agency
Let’s flip the script and talk about calling in the big guns – hiring a professional SEO agency. It’s like having your superhero squad, but instead of capes, they have computers and a lot of SEO knowledge.
Pros of hiring an SEO agency
- Expertise and experience:
These folks live and breathe SEO. They’ve got the know-how and the experience to get your website noticed.
- Access to tools:
SEO agencies have all the cool gadgets and tools that can help turbocharge your website’s ranking.
- Sit back and relax:
Once you hand over the reins, you can kick back and focus on other parts of your business, knowing your SEO is in good hands.
Cons of hiring an SEO agency
- Show me the money:
Hiring an agency can be pricier than going it alone. But remember, you’re investing in your business’s future.
- Lost in translation:
Sometimes, what you want and what the agency thinks you want can get lost in translation. Communication is key.
- Dodgy dealers:
Just like any industry, there are some not-so-great SEO agencies out there. Do your homework and make sure you find a reputable one.
So, there you have it. Hiring a CBD SEO agency can be a game-changer for your CBD business. It’s like having a secret weapon in your back pocket, ready to take on the world of online marketing. You in?
When to Call in an SEO Agency
Let’s talk about that big decision – when do you throw in the towel on DIY SEO for CBD industry and call in the professionals?
Signs that you need professional help
- Lack of results from DIY efforts:
If you’ve been at the DIY SEO game for a while and do not see any changes in your website traffic or rankings, it might be time to call the pros.
- Sudden drop in website traffic or rankings:
If you wake up one day and your website traffic has taken a nosedive, that’s a red flag. A professional Cannabis SEO agency can help determine what went wrong and how to fix it.
- Penalization from Google:
This one’s serious. If Google penalizes your website, it can feel like you’ve been sent to the internet’s version of time-out. An SEO for Cannabis agency can help get you back in Google’s good graces.
How to choose the right SEO agency
- Check for industry experience and case studies:
Make sure the agency has experience working with CBD businesses and can show you examples of their successes.
- Ask for references and testimonials:
Talk to other CBD business owners and see who they recommend. Real-life testimonials are worth their weight in gold.
- Inquire about their strategies and processes:
Ask the agency about their approach to SEO and what strategies they would use for your business. Make sure it all sounds above board and ethical.
The bottom line? Trust your gut. If an agency feels like the right fit and checks all the boxes, go for it! Your CBD business deserves to be seen by the world. And sometimes, calling in the professionals is the best way to make that happen. You’ve got this!
