Have you ever wondered what every visitor on your website has in common? They are interested to check out what you have in store for them! Regardless of their social, cultural, or geographical variety, you need to ensure the implementation of best web design practices to drive conversion. To foster this union of user experience and conversion rate optimization, NYC web design companies are constantly looking for unique web design ideas in New York!
Gartner predicts businesses will conduct around 80% of B2B sales through digital channels. This brings to light the possibility of getting big business with the help of a strategic website.
This article will discuss how you can leverage NYC Web Design services to maximize conversions on your website. Let’s begin!
Best Web Design Practices And Why Do You Need Them?
In simple terms, UX or user experience refers to all the elements a visitor experiences while on your site. Web design companies in New York believe that having a good user experience helps visitors fulfill their requirements from the site quickly.
However, enhancing the site’s UX won’t directly improve conversion rates. To enhance it, proper optimization is the need of the hour. To clear the air for small business owners, UX is as important to your business as quality products, fair pricing, and SEO.
As most small businesses leave these aspects to luck, it is an excellent opportunity for competing businesses to encash the same.
Now that you have an idea about UX, let’s delve deeper to check out the best web design practices –
Engaging Homepage
Homepage is what creates the first impression for a visitor on your website. To hold your visitor’s attention, the homepage should be highly engaging. Some of the tips for designing an engaging homepage are-
- Simplicity is the key. Simple designs are elegant, and they engage visitors efficiently.
- Present an organized dropdown menu to maximize UX performance.
- Clean navigation to help users navigate to their target page.
- Use catchy elements on the homepage, such as cool loading animations and videos, to grab the attention.
Enhance the Website Speed
It is no hidden fact that the website is the face of your business. This is why the need to design it in the best way is immense. Consider elements selection and quick loading in addition to design. Recent findings from popular NYC web design experts say people are losing their attention span. In this receding attention span, you definitely want to avoid staying with a website that takes ages to load.
A slow website is known to increase the bounce rate on your website.
Intuitive Site Navigation
The key to enhancing conversion rates on an ecommerce website, or any website for that matter, is to propel the use of navigation. To foster this, NYC web design experts suggest using intuitive navigation on the site.
There will be visitors on the website who are just browsing without clear intent. With proper navigation, you can help such users explore your website more. On the other hand, those on your website searching for a specific product or service need straightforward navigation to land on that particular page.
Use layouts that users are already familiar with, as it helps prevent confusion. Place clear labels and CTA in an easy-to-spot manner. Some more tips are-
- Proper use of color contrast, arrows, and other elements to highlight the CTA
- Proper classification of product pages
- Add a search bar to the website for an easy browsing experience.
- Use universal language to label products and services. It helps people quickly understand rather than getting confused and bouncing off to other websites.
Engaging and Relevant Visuals
Often, users find text-heavy pages to be overwhelming. Another one from the list of best web design practices followed by NYC web design professionals is- Visuals. Adding relevant visuals on the product pages helps convey helpful information to the user. Not every piece of information can be passed on with text. This is why adding visuals can make the decision-making process easy for the visitor. With images, there are higher chances of retaining attention and enhancing the readability quotient of the page.
No matter what you are offering to customers, add images. It helps them visualize the product or service and maximizes the chances of getting conversions.
Product Page Layout
Customers are eager to get more information about what you have on offer. Be it a product or service, they need to know it all before making the final purchase decision. Experts in web designing in New York believe that the information on the product page should be concise and on point. The first and foremost element to be placed is the product’s price. Also, if there’s a sale on the product, never forget to mention the same on the page.
NYC web design wizards insist on keeping only relevant information on the page. Critical shipping information should be provided. Also, list the information in bullet points to make it easier for the reader.
Showcase Credible Social Proof
Demonstrating strong customer satisfaction is a great way to maximize conversions on your website. The reason why this is under the best web design practices is simply because humans follow a herd mentality. On average, a person reads 10 reviews online before purchasing a product. In most cases, it is seen that people move away from the product or service if the rating is below five stars. Also, if most reviews are of unsatisfied customers, your prospect will never return.
This is why showcasing credible social proof on the website is a clear win-win CRO strategy. The different forms of social proofs include-
- Trust Badges
- Customer Testimonials
- Social media presence
- Ratings and Reviews
- Case Studies
Your trusted NYC web design partner will present the best testimonials in an eye-catching fashion on the website. If you think getting those precious reviews will be a challenging task, it isn’t! Encourage your clients initially to leave a review after their purchase. Get back to those clients who are happy with the product and have left a positive review. You can further use the conversation as a customer testimonial snippet on the website.
PS- Don’t forget to connect with customers who have given low ratings. They will clarify what went wrong and how you can improve it! Such honest responses from brands make them popular and trusted in the market.
Conclusion
Now that you know the best web design practices, opting for a reputed NYC web design expert for the project is imperative. A successful conversion-focused UX consists of exceptional clarity in terms of navigation and messaging. The key here is to research in-depth about your potential customer. It will help to understand their requirements and pain points. With all the information, a conversion-focused website UX can be created smoothly.
The bottom line is that constant testing and research is the only way to use UX to make the website conversion-focused. Work towards reducing the friction points on your website. Once you streamline the buying process, sit back and watch the conversion rate skyrocket to new peaks.
